top of page
The Ultimate Cotton Influencer Challenge
This grant funded project was supported by Cotton Incorporated under the Importer Support Program of the Cotton Research and Promotion Program. The purpose of this campus-wide competition was to teach college students to effectively promote cotton textiles on Instagram. Students had the opportunity to become a cotton social media influencer and were required to submit Instagram posts promoting cotton that were:
-
Unique
-
Engaging
-
Educational
Students were provided the following scenario...
“Imagine you are an up-and-coming influencer on the popular social media app Instagram. Your challenge is to create an Instagram post dedicated to the cotton fiber and textile. The purpose of your post is to engage as many viewers as possible while also promoting or educating the general public on cotton.”
The Ultimate Kickoff Event with Kia Marie
A kickoff event was held to announce the challenge and the website www.cottoninfluencer.com. An Instagram Influencer Kia Marie @NotoriousKIA was selected to present to students at the event. Kia presented on how she became an influencer and gave suggestions for how students can create engaging cotton branded posts. Games, raffles, and snacks were provided.
Click through the slideshow below for photos from the event!
bottom of page